Introduction: Communication is an essential component of the patient experience. With innovations in multimedia applications clinicians can digitally communicate to their patients through text, pictures and videos. Two of the four attending neurosurgeons in our department and their staff used a pilot version of personalized multimedia patient engagement software to make videos for a portion of their outpatient office consults. Patients were able to replay the video to hear their care team’s insight on their condition anywhere, securely on any device, at any time.
Methods: In a retrospective analysis Outpatient Press Ganey Clinic and Group Experience Survey scores were collected for all 4 neurosurgeons in the practice for dates from 2015-2016. Surveys were matched to patients through billing and hospital medical record numbers. Patients of all four surgeons (total: 363) were then grouped by the condition of having received the standard of care (316) or additionally receiving a personalized video (48).
Results: For all survey questions analyzed the frequency the most positive answer was selected was greater in the video group when compared to the standard group for fourteen out of fourteen questions (range +0.04-12.84%). The two neurosurgeons who used the software had a total most positive selection frequency of +4.85% and +3.84%, respectively in the video group compared to the standard group for all questions combined. For twelve out of fourteen questions the least positive answer was never selected by participants in the video group whereas it was selected in the standard group.
Conclusions: There is a pattern of overall increased satisfaction for outpatients who received a personalized multimedia packet when compared to those who received the standard of care.
Patient Care: The study shows an increase in overall patient satisfaction for those who received a personalized video as compared to patients who received the standard of care. By giving patients access to a video of their care providers insights on their condition we enable them to share this insight with other care providers and loved ones at their discretion securely on any device at any time. By retrospectively analyzing patient satisfaction surveys administered by a third party we were able to measure the efficacy of the personalized multimedia software program which is shown to improve the experience of patient care.
Learning Objectives: By the conclusion of this session participants should be able to: 1) Identify personalized multimedia’s impact on patient satisfaction.
2) Understand the workflow for creating and disseminating patient personalized multimedia.
3) Identify how transitions in care can be enhanced by personalized multimedia