Introduction: There are numerous ways to improve the healthcare facility,
but one of the most challenging is marketing and promotion. This
study is prepared by expertly assessing the latest technology and
its effectiveness available for the B2C (Business-To-Consumers)
organizations and healthcare facilities.
Methods: An overview of various marketing methods has been
observed in B2C organizations, where non-traditional marketing
drove the highest ROI through digital marketing mix implemented by me. The digital marketing mix includes: website, blog/content, social media and mobile marketing.
The most important part of effective modern marketing for
healthcare facilities is to have optimized and consumer friendly
virtual properties, and proper utilization of each one of them.
Virtual properties could be identified as website, blog and social
media. These properties are proven to be the most effective ones
for the interaction with patients and general public. Some
hospitals are still struggling to improve their online image, and
these hospitals tend to be from the underserved communities or
public hospitals.
Results: By marketing and advertising the healthcare facility, the
facility is not only generates awareness about hospital, but it also
earns the trust from the present and future patients. Patients that are treated at particular hospital with good outcome, later on
become a free brand voice for the facility they’ve been treated,
which can reduce general marketing spend, as this becomes a
referral marketing tool. Practicing marketing implementations
online saves more money and generates better ROI for healthcare
facilities in the modern day and age.
Conclusions: I surveyed 20 people who are between ages 20 – 55 on their
experience with the clinic they attend. Both males and females of this category are owners of ios (IPhone, IPad) and android
(Samsung, Motorola etc.). During survey on preference of the
clinic, they pointed out to the ads found on Google (40%) and
social media ads (60%) influenced their decision on choice of
clinic. They said it’s important for them to find the clinic at the
click of a button and when they are able to find relevant
information or reviews from people online.
Patient Care: It will allow patients to find appropriate healthcare facility at the click of a button.
Learning Objectives: Digital presence of any neurosurgical facility is crucial for future growth and positive ROI.
References: [1] Leapfrog hospital safety grade – New hospital safety grades. (31 October
2016). http://www.hospitalsafetygrade.org/aboutus/newsroom/display/489537
[2] Chitka - The value of google result positioning. (7 June 2013). Retrieved
from https://chitika.com/google-positioning-value
[3] Microsoft – Attention span research. (Spring 2015)
Google – Google my business benefits. (Landing page).
https://www.google.com/business/benefits/